{"id":14873,"date":"2022-05-16T16:56:48","date_gmt":"2022-05-16T14:56:48","guid":{"rendered":"https:\/\/uxui-design.de\/project\/marienhof-esperde-website-relaunch\/"},"modified":"2022-05-26T15:45:38","modified_gmt":"2022-05-26T13:45:38","slug":"marienhof-esperde-website-relaunch","status":"publish","type":"project","link":"https:\/\/uxui-design.de\/en\/project\/marienhof-esperde-website-relaunch\/","title":{"rendered":"Marienhof Esperde – Website Relaunch"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.17.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#66b377 32%|#ffffff 33%|#ffffff 98%” custom_margin=”5%||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(52,67,70,0) 42%|#ffffff 42%” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/mockup_marienhof.jpg” title_text=”responsive_design_marienhof” _builder_version=”4.17.4″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|75px” transform_translate_tablet=”0px|75px” transform_translate_phone=”0px|-25px” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width=”100%” module_alignment=”center” custom_padding=”|3%||3%|false|true” custom_padding_tablet=”|3%||3%|false|true” custom_padding_phone=”|0%||0%|false|true” custom_padding_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”off|14px|14px|14px|14px” border_radii_tablet=”off|14px|14px|14px|14px” border_radii_phone=”off|14px|14px|0px|0px” border_radii_last_edited=”on|phone” box_shadow_style=”preset3″ box_shadow_spread=”-4px” box_shadow_color=”rgba(0,0,0,0.43)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font_size=”16px” custom_margin=”12%||||false|false” custom_padding=”|7%||7%|false|true” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

\u00a0MARIENHOF ESPERDE -Website RElaunch<\/h3>\n

\u2022 Project management
\u2022 Conception
\u2022 UX UI Design
\u2022 Web development<\/p>\n

Fotos @thomasulbrich – Text @aufdenpunkt<\/a><\/p>\n

[\/et_pb_text][dsm_button _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”5%||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/Logo_MH_web.jpg” title_text=”Logo_MH_web” _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

About the project<\/h3>\n

DThe family business is a natural, organic certified farm with a focus on fruit growing and vegetable production. Since 1988 Marienhof Esperde has been working according to the strict guidelines of the Bioland organization.<\/p>\n

The products are sold in the farm store and at the weekly market. In addition, Marienhof supplies restaurants, schools with the school fruit program, Edeka, Rewe and organic stores in the region.<\/p>\n

For several years there has also been a box shipment to final customers, and since 2019 an online store.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/handy_marienhof.jpeg” title_text=”mobil_design_biofarm” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/postkarte_marienhof.jpeg” alt=”buyer persona example” title_text=”biofarm_card” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”3%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Goals<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    \n
  • Development of a clear and modern homepage for the Marienhof.<\/li>\n
  • Creation of an individual customer language for the Marienhof that can be used in all media and formats.<\/li>\n
  • Consistent use of customer language across all channels.<\/li>\n
  • Target new customers of the organic box more specifically and “take them by the hand” (how does everything work, what is important, ordering process, deadlines, etc.) and direct them to the online store.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”3%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The target groups<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    The target groups are families, singles, but also many older customers as well as restaurant and store owners. As this target group is very broadly defined and the BioBox customers had priority, various problems and wishes were analyzed by means of a survey (questionnaire) of customers and employees of the farm. Additionally as a ideal customer profile defined.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/personas_-marienhof-03-1024×632.jpg” alt=”buyer persona example” title_text=”buyer persona example” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/personas_-marienhof-04-1024×632.jpg” title_text=”Ideal client profile” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”3%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    OBSTACLES \/ PROBLEMS<\/h3>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”-0.2%|auto||auto|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    DIFFICULTIES \/ MISUNDERSTANDINGS IN THE PURCHASE PROCESS.<\/h3>\n

    \u2022 different branches of the farm: store, market, nursery, box service, agriculture (quick clarification)
    \u2022 different sales channels
    \u2022 different telephone numbers
    \u2022 different delivery routes: end customers and shops\/ restaurants
    \u2022 where to call when?
    \u2022 Which e-mail address belongs to whom?
    \u2022 Who does what?<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    FAQ Bio Kiste<\/h3>\n

    \u2022 organic farming
    \u2022 Opening \/ordering \/delivery \/ telephone hours
    \u2022 How can I change my subscription box, where do I have to call, where and how can I be delivered?
    \u2022 Minimum order value
    \u2022 Order closing times
    \u2022 Difference one-time delivery and intervals or subscriptions orders<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”3%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Solutions<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    The new modern and responsive internet prescense (Marienhof Esperde) is oriented in color towards the (revised) Marienhof logo. The little ladybug received a visual update and can still be found in all media in a graphically adapted form. Fresh green and warm orange-red spread a good mood and are supported by the great photos by Thomas Ulbrich and the SEO texts by @aufdenpunkt.<\/p>\n

    The website is divided into 4 main sections:<\/p>\n

    1. The “Home” -page shows the scope of their services and there are links to the main areas of the website.<\/p>\n

    2. The “About us” -page contains information about the company history and staff, a video and pictures.<\/p>\n

    3. The “Service ” -Page shows the contacts based on what they offer and how to contact them.<\/p>\n

    4. The “Subscription box” page is designed as a landing page. The main products are presented here and linked accordingly. Frequently asked questions about the ordering process, delivery times and order deadlines are answered here. Call to action and a link to the store are provided.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” max_width=”100%” custom_padding=”|0%||0%|false|true” custom_padding_tablet=”|25%||25%|false|true” custom_padding_phone=”|15%||15%|false|true” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” custom_css_main_element=”overflow: hidden;||height: 350px;” border_width_top=”20px” border_color_top=”rgba(52,67,70,0.25)” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/home-scaled.jpg” title_text=”home” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#FFFFFF” transform_translate_linked__hover=”off” custom_margin=”||||false|false” custom_padding=”|1%||1%|false|true” hover_transition_duration=”7000ms” motion_trigger_start=”top” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|-100%” custom_margin__hover_enabled=”on|hover” custom_margin__hover=”350px||||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” custom_css_main_element=”overflow: hidden;||height: 350px;||margin-top: 10%” border_width_top=”20px” border_color_top=”rgba(52,67,70,0.22)” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/abo-scaled.jpg” title_text=”abo” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”||||false|false” hover_transition_duration=”7000ms” motion_trigger_start=”top” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” custom_margin__hover_enabled=”on|hover” custom_margin__hover=”350px||||false|false” transform_scale__hover_enabled=”on|hover” transform_translate__hover=”0px|-100%” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” custom_css_main_element=”overflow: hidden;||height: 350px;||margin-top: 5%” border_width_top=”20px” border_color_top=”rgba(52,67,70,0.25)” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/service-scaled.jpg” title_text=”service” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”|1%||1%|false|true” hover_transition_duration=”7000ms” motion_trigger_start=”top” border_color_top=”#344346″ global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” custom_margin__hover_enabled=”on|hover” custom_margin__hover=”350px||||false|false” transform_scale__hover_enabled=”on|hover” transform_translate__hover=”0px|-100%” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Different modules provide other relevant information in a manageable form.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/verkaufstellen.jpg” title_text=”verkaufstellen” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/modul_abokiste.jpg” title_text=”modul_abokiste” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/uxui-design.de\/wp-content\/uploads\/2022\/05\/modul_ausbildung.jpg” title_text=”modul_ausbildung” show_in_lightbox=”on” _builder_version=”4.17.4″ _module_preset=”default” box_shadow_style=”preset2″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”cases” _builder_version=”4.17.4″ _module_preset=”default” background_color=”rgba(84,118,129,0.18)” background_enable_mask_style=”on” background_mask_style=”triangles” background_mask_color=”rgba(84,118,129,0.18)” background_mask_transform=”invert” global_module=”14646″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” max_width=”100%” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Case studies<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” max_width=”100%” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_portfolio fullwidth=”off” show_categories=”off” show_pagination=”off” hover_icon=”||fa||400″ _builder_version=”4.17.4″ _module_preset=”default” title_font=”Poppins|600|||||||” title_text_align=”center” title_font_size=”15px” custom_css_main_element=”background: #f3f3f3;” custom_css_portfolio_item=”min-height: 15em;||max-height: 16em;||||border-right: solid 2px #fff;||border-left: solid 2px #fff;” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a0MARIENHOF ESPERDE -Website RElaunch \u2022 Project management\u2022 Conception\u2022 UX UI Design\u2022 Web development Fotos @thomasulbrich – Text @aufdenpunkt

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>About the project DThe family business is a natural, organic certified farm with a focus on fruit growing and vegetable production. Since 1988 Marienhof Esperde has been working according to the strict guidelines of the Bioland organization. The products are sold in the farm store and at the weekly market. In addition, Marienhof supplies restaurants, schools with the school fruit program, Edeka, Rewe and organic stores in the region. For several years there has also been a box shipment to final customers, and since 2019 an online store.Goals Development of a clear and modern homepage for the Marienhof. Creation of an individual customer language for the Marienhof that can be used in all media and formats. Consistent use of customer language across all channels. Target new customers of the organic box more specifically and “take them by the hand” (how does everything work, what is important, ordering process, deadlines, etc.) and direct them to the online store. The target groupsThe target groups are families, singles, but also many older customers as well as restaurant and store owners. As this target […]<\/p>\n","protected":false},"author":1,"featured_media":14808,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-14873","project","type-project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMarienhof Esperde - Website Relaunch - uxui design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxui-design.de\/en\/project\/marienhof-esperde-website-relaunch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marienhof Esperde - Website Relaunch - uxui design\" \/>\n<meta property=\"og:description\" content=\"\u00a0MARIENHOF ESPERDE -Website RElaunch \u2022 Project management\u2022 Conception\u2022 UX UI Design\u2022 Web development Fotos @thomasulbrich - Text @aufdenpunktAbout the project DThe family business is a natural, organic certified farm with a focus on fruit growing and vegetable production. Since 1988 Marienhof Esperde has been working according to the strict guidelines of the Bioland organization. The products are sold in the farm store and at the weekly market. In addition, Marienhof supplies restaurants, schools with the school fruit program, Edeka, Rewe and organic stores in the region. For several years there has also been a box shipment to final customers, and since 2019 an online store.Goals Development of a clear and modern homepage for the Marienhof. Creation of an individual customer language for the Marienhof that can be used in all media and formats. Consistent use of customer language across all channels. Target new customers of the organic box more specifically and "take them by the hand" (how does everything work, what is important, ordering process, deadlines, etc.) and direct them to the online store. The target groupsThe target groups are families, singles, but also many older customers as well as restaurant and store owners. 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